Experiential Marketing

Interview about Experiential Marketing, the industry’s new bible

// June 4th, 2009 // No Comments » // Integrated Experiential Marketing

Experiential marketing is the integrated application of marketing communications that feature an interactive live brand experience at the core of the campaign creative. The traditional marketing channels are used to amplify the live brand experience and expand the reach of that 2 way interaction between brands and their target [...] Continue Reading…

The Future?

// November 5th, 2009 // No Comments » // Integrated Experiential Marketing

In the current climate, experiential marketing and digital play vital roles for brands aiming to engage their target audiences. Predictions show that experiential and digital are playing and will play a major role in marketing strategies, with budgets expanding year by year in these areas while TV advertising declines.

After [...] Continue Reading…

Augmented Reality

// November 5th, 2009 // No Comments » // Experiential Marketing Resources

There has been a lot of recent hype about Augmented Reality in the trade. The latest buzz word on every experiential marketers tongue, you may be wondering what it really is and how practical and relevant is it for most campaigns?
To explain for those who haven’t yet come across [...] Continue Reading…

My Customer - Experiential Marketing Knowledge Portal

// November 5th, 2009 // No Comments » // Experiential Marketing Resources

Experiential Marketing: The Future of Engagement

MyCustomer, the online knowledge portal for thought leading articles on everything customer and marketing centric recently asked us to contribute a piece on Experiential Marketing.

Excerpt Below:

“As experience-savvy generation Y become the account execs of today and cut-budgets mean achieving cut-through is a meaner feat than ever [...] Continue Reading…

Relentless - Experiential Marketing Campaigns

// November 5th, 2009 // No Comments » // Case Studies

At Blazinstar Experiential we recently provided enthusiastic, energetic brand ambassadors, photography, and an interactive microsite for Radiator PR’s latest campaign launching the Relentless Energy Shots.

The activity was a simple data capture driven competition that we designed to ensure that the pop up shops could forge long term relationships with the [...] Continue Reading…

Trident - Experiential Marketing Campaign

// November 5th, 2009 // No Comments » // Case Studies

Mediacom UK appointed BLAZINSTAR EXPERITNIAL to handle the live elements for Trident’s new initiative to reduce gun crime in London. The campaign aimed at young, black females in under privileged boroughs of London will feature among other elements a series of radio adverts, which the live activity aims to [...] Continue Reading…

Skoda - Experiential Marketing Campaign

// November 5th, 2009 // No Comments » // Case Studies

We recently created a cool campaign for MediaCom to mark Skoda’s latest car the Yeti!

The engaging ambient media campaign ran across the UK, the integrated intriguing elements showed Yeti footprints and seeded the microsite URL www.yetispotting.com through a number of alternative formats including mow art, chalk art, mud tagging, [...] Continue Reading…

IKEA - Experiential Campaign

// November 5th, 2009 // No Comments » // Case Studies

At Blazinstar Experiential on behalf of Mediacom UK, we recently activated a large scale nationwide experiential initiative to mark the launch of IKEA’s 2010 catalogue.

The activation zones launched on Tuesday 8th September and were live for 4 days till the weekend.

They ran across 11 stations and malls nationwide, and [...] Continue Reading…

Experiential Marketing Power Breakfast Workshop Invitation

// July 2nd, 2009 // No Comments » // Miscellaneous

Experiential Marketing Power Breakfast Workshop Invitation 22/09/2009

Click link to reserve your seat and find out more! or visit www.blazinstar.co.uk

Live Marketing

// June 22nd, 2009 // No Comments » // Miscellaneous

Live Marketing:

Within the live events and experiential marketing sector, no jobs are too small, and no job are too big, speak to the experts and we will get you the results!

Blazinstar Experiential live event video animations.

(Click on link below in recent post to view video)

Live Marketing/ Brand Experience

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(Click on link below in recent post [...] Continue Reading…